The Business Tech Playbook Podcast

About the Show

The Business Tech Playbook is produced by eTop Technology, drawing on over 15 years of IT experience. Each episode breaks down complex technology topics into actionable insights for business leaders — from cybersecurity threats and compliance requirements to IT budgeting and vendor evaluation.

Whether you're a CEO trying to understand your company's cybersecurity risk, a CFO planning next year's IT budget, or an operations director wondering if it's time to switch IT providers — this podcast is for you.

Who's Behind It

The show is hosted by eTop Technology CEO William "BJ" Pote, who has spent over 15 years translating between the server room and the boardroom. In his words, the podcast started as "training myself to use human language to explain technical concepts" — and that's still the whole editorial policy. Real terms get named, then immediately explained in plain English. Jargon gets apologized for. Every abstract point gets a story or an analogy you'll actually remember.

How We Approach Each Episode

Episodes are conversational, not scripted, and there's nothing to buy at the end — no vendor pitches, no product placements. The stories come from real situations we've worked through with businesses like yours, told anonymously (a vertical and a headcount, never a name). Where there's a dollar figure or a rule of thumb, we show the arithmetic, because "how much does this actually cost me" is the question behind almost every IT decision.

With more than 27 episodes published, there's a good chance the question on your mind right now — is this backup enough, is my team trained, what does switching IT providers actually feel like — already has an episode. Full speaker-labeled transcripts are posted with every episode if you'd rather read than listen.

Topics We Cover

• Cybersecurity threats and how to protect your business
• IT compliance (CIS Controls, FTC Safeguards)
• Microsoft 365 tips and security best practices
• IT budgeting and cost management
• When and how to switch IT providers
• Business continuity and disaster recovery
• Technology trends that affect your business