Copilot Is Only as Smart as Your SharePoint
William “BJ” Pote
CEO, eTop Technology
There is a conversation happening in a lot of businesses right now, and it goes like this. The company buys Microsoft 365 Copilot licenses, the demo looked incredible, and three months later somebody says the quiet part: “Honestly? It gives me generic answers. I stopped using it.”
Then the conclusion gets drawn: the AI is overhyped.
In my opinion, that conclusion is wrong almost every time. The license was never the problem. Copilot did exactly what it was designed to do: it read what you gave it. The problem is what you gave it.
Hiring a genius and handing them the junk drawer
Think of paid Copilot as a brilliant new hire who reads at superhuman speed and remembers everything. Day one, you hand them your company’s entire file system and say “get up to speed.”
Now be honest about what they just inherited. A SharePoint that grew for a decade without a plan. Three folders named Final. A pricing sheet from 2019 sitting next to the current one with nothing to say which is which. The real process for how you onboard a customer living in one veteran employee’s head, and nowhere else. Old proposals, dead clients, drafts of drafts.
A human new hire survives this by asking the person at the next desk. Copilot cannot ask. It reads the junk drawer, weighs the 2019 sheet the same as the current one, and produces an answer with complete confidence. Then the employee who asked loses trust, and the license goes quiet. Copilot cannot know what your company never wrote down, and it cannot tell current from stale unless the files themselves make it obvious.
The permissions problem nobody wants to find
There is a second issue, and it is sharper than the messy-folders one.
Copilot respects your existing permissions: each user’s Copilot sees only what that user can already open. Correct design. But in most businesses that have been on Microsoft 365 for years, “what each user can already open” is a much bigger pile than anyone intends. A folder shared with “everyone” in 2021 to get through a crunch week. A site where new employees were added to the wrong group. Salary sheets, buyout terms, HR notes, technically visible to half the company for years.
Before Copilot, that oversharing was mostly protected by obscurity: nobody went looking. Copilot ends obscurity, because now anyone can ask a plain question in plain English and the tool will diligently search everything they have access to. It does not create the hole, it just finds it, and that is the whole problem: you can’t protect what you can’t see, and Copilot is about to see all of it.
This is why we tell clients, please, run the permissions review before the rollout, not after the first awkward discovery.
What Copilot readiness actually means
Vendors have turned “Copilot readiness” into a buzzword, so here is the concrete version. Getting real value out of paid Copilot is three jobs, and none of them are optional:
1. Fix who can see what. Audit sharing links and group membership, lock down the folders that were never meant to be broad, and put sensitivity labels on the genuinely confidential stuff. Microsoft gives you the tools for this; the work is deciding, not clicking.
2. Give it something worth reading. This is the unglamorous one and the one that decides everything. The businesses getting real value from Copilot maintain what we call a company brain: a current, organized, deliberately maintained set of documents that describe the business. What you sell and at what price, how your processes actually run, the templates you actually use, the answers to the questions people actually ask. Not everything you have ever saved. The curated version, with the stale stuff archived out of sight so the AI reads the current truth instead of averaging a decade.
Skip the maintenance and the answers drift stale again within a year. This is not a one-time cleanup, it is a habit, the same way payroll is a habit.
3. Point people at real use cases. “Go use Copilot” fails. “Use it to recap every project meeting and draft the follow-up email” sticks. Pick five workflows that matter in your business and teach those, not the tool in the abstract.
Do those three and the same license that disappointed everyone starts looking like the demo. Skip them and no AI product on the market will save you, because every one of them reads the same junk drawer.
The part worth stealing even if you never buy Copilot
Here is the thing we find genuinely exciting about this, and it is a bigger idea than one Microsoft product. The company brain you build for Copilot is not Copilot-specific. The same organized, current knowledge base is exactly what makes any AI useful: ChatGPT’s business plans can connect to it, Claude can work from it, the next tool can too. The tools will keep changing. The asset is yours.
Our clients pay us to keep their networks and security maintained. Increasingly, we maintain this layer too, because it decays the same way an unpatched server does, and because it is the difference between AI that demos well and AI that answers like it works there.
The model is a commodity now. Your context is not. The businesses that win with AI in the next few years will not be the ones with the best subscriptions. They will be the ones whose company actually fits inside the machine.
Not sure which Copilot any of this applies to? Start with the map: Every Microsoft Copilot, explained, and the free vs. paid breakdown.
Want to know if you are Copilot-ready before you spend $21 a seat? Our AI maturity assessment looks at exactly this: your permissions exposure, the state of your file estate, and which five workflows would pay back first. Book a complimentary AI maturity assessment. The permissions findings alone are usually worth the conversation.
William “BJ” Pote
CEO, eTop Technology
eTop Technology has spent over 15 years in IT and over 12 years serving the Inland Empire as a trusted managed IT provider. We host the Business Tech Playbook podcast and are passionate about helping business leaders make smarter technology decisions.