Is Zapier Safe to Give Your Company Data?
William “BJ” Pote
CEO, eTop Technology
People ask whether Zapier encrypts data in transit and at rest. It does. That was never the part that was going to hurt you.
Zapier is a well-run company with a real security program and third-party audits to show for it. If your mental picture of the risk is someone intercepting your data mid-flight, you can relax. The actual exposure is duller and far more common, and it has almost nothing to do with Zapier’s own defenses.
The real risk is the keys, not the traffic
To connect an automation tool to your email, your file storage, your customer database, and your accounting system, you hand it credentials for each one. Usually that is an access token, which is a long-lived key that says this service may act as this user.
Stack up a few of those and the account becomes something worth thinking carefully about.
It holds standing access to multiple systems at once. Not a copy of your data. Something more useful to an attacker: permission to go and get it, on demand, from several places.
The permissions are usually broader than the job. A connection that only needs to read one folder will often be granted the whole drive, because that is the scope the integration asks for and nobody negotiates with a consent screen.
Whoever set it up owns it. In most small companies every connection is authorized under one person’s login. That person’s credentials are now the entry point, and their departure is now a business event rather than a paperwork event.
Data that passes through is retained for a while. Task history exists so you can debug a broken automation, which is genuinely helpful, and it also means recent records live in a second place you never thought of as a system of record.
None of that is a defect. It is the shape of the tool. But it means the security question is really an access management question, and access management is something you control, not something a vendor can do for you.
The HIPAA question deserves a careful answer
If you handle protected health information, the only answer that matters is whether the vendor will sign a Business Associate Agreement covering your specific plan, in writing, today.
Vendor positions on this change. Plans get renamed, capabilities move between tiers, and a policy that was accurate when an article was written stops being accurate. So do not take this from a blog post, including this one. Ask the vendor directly, get the agreement in hand, and confirm it covers the plan you are actually on rather than the one you might upgrade to later.
If they will not sign, the answer is no, no matter how good the encryption is.
The same discipline applies to anything else with a regulator or a contract attached. Client files under legal privilege, payment card data, and anything covered by a promise you made to a customer all deserve that question before a connector gets authorized, not after.
What to check before you connect anything
A short list that catches most of it:
- Create a dedicated service account for integrations instead of using a person’s login. When someone leaves, the automations keep running and the human account can be closed cleanly.
- Put multi-factor authentication on that account, meaning a second proof of identity beyond the password. An account holding keys to five systems has earned it.
- Grant the narrowest access the automation actually needs. If it reads one folder, do not hand it the drive.
- Write down what is connected and why. This is the step everybody skips, and it is the one that makes a review possible at all.
- Review the connection list on a schedule. Old integrations do not announce themselves. They just keep holding valid keys.
- Decide what is not allowed to pass through it, and tell people. A rule nobody has heard is a preference.
The question underneath the question
When an owner asks whether Zapier is safe, what they usually mean is am I about to do something I will regret. Fair question, and the honest answer is that the tool is fine and the habits around it are usually the problem.
We have walked into plenty of companies with a tidy firewall, current patching, working backups, and a forgotten automation account holding live credentials to four systems, set up by somebody who left two years ago.
Software you have inventoried is software you can defend. The rest is just a surprise you have not had yet.
William “BJ” Pote
CEO, eTop Technology
eTop Technology has spent over 15 years in IT and over 12 years serving the Inland Empire as a trusted managed IT provider. We host the Business Tech Playbook podcast and are passionate about helping business leaders make smarter technology decisions.
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