Targeted advertising requires some degree of tracking to know what your interests are. Some people will not care if Windows 10 is watching their every move, however, it is always good to know that you have a choice to remain anonymous. After all, not everything you do on your computer is something you want the world to know about.
With the implementation of Cortana and other features in Windows 10 it is important to understand how you are being watched. Cortana can be thought of as a digital personal assistant. The program will get to know your habits, preferences and schedule and can even make recommendations like when to leave for a meeting and if the weather is going to be bad. This all sounds great but it requires that Windows 10 keep track of your every move.
There are other feathers such as key stroke tracking that is said to help improve you writing and typing in the future. This may be a feature that you do not want turned on either. You also have an Advertising ID that is used to sync your tracking across all of your Windows devices. You may want to turn this off as well.
In the end it is up to you, the degree to which you want Microsoft and other software titans tracking your behavior both online and off line. It is our job to inform you of the options so that you can make the best decision for your business.
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